Ellie Vretou
Co-Founder & Creative Lead of Clepie
Ellie Vretou is the co-founder and creative lead of Clepie, an AI platform that turns a short brand description into a complete, production-ready Shopify store.
Ellie shapes how Clepie looks, feels, and speaks. She sets the design language behind the themes the product generates, so that a store made in a few minutes still reads as considered, premium, and unmistakably the brand it belongs to.
Her work spans brand identity, typography, colour, and user experience — deciding what a first-time founder should see first, what can be removed, and what makes a page feel trustworthy enough to buy from.
She co-founded Clepie with Christos Demetriou, combining creative direction with the product's AI generation engine to help founders launch stores that look like they took weeks to build.
Quick facts
- Full name
- Ellie Vretou
- Role
- Co-Founder & Creative Lead, Clepie
- Focus
- Brand identity, creative direction, UX, e-commerce
What is Clepie?
Clepie is an AI Shopify store builder. You describe your brand in plain language and Clepie generates a complete, custom Shopify Online Store 2.0 theme — homepage, product pages, copy, and styling — which you can edit in the browser and export as a Shopify-ready file.