TikTok is still the single best channel for launching a new DTC brand in 2026 — but the creative bar has risen and the storefront must match the ad.
Creative that works
- Hook in the first 1.5 seconds — problem, contrast, or bold claim
- UGC-style handheld footage beats polished studio
- Native captions and TikTok-native music
- Show the product in use, not on a shelf
- 3-second, 15-second, and 30-second variants of every winner
Landing page match
Your PDP must feel like a continuation of the ad. Same hook copy, same visual style. Mismatched ads and PDPs are the #1 reason TikTok traffic doesn't convert.
Scaling budget
Test at €20–50/day per creative. Kill anything with a CTR under 1% or a hook rate under 25%. Scale winners with Advantage+ campaigns and expand to Spark Ads with the original creator.