Every app is a monthly bill plus a hit to your storefront performance. Here's the lean stack we recommend for stores under €100k/month.
Must-have
- Reviews: Judge.me or Loox
- Email: Klaviyo
- Upsells: ReConvert or Zipify OneClickUpsell
- Shipping: ShipStation or Shopify Shipping
- Analytics: Shopify Analytics + Triple Whale if scaling paid
Skip unless you have a specific need
- Multiple review apps — pick one
- Live chat unless you have a support team to staff it
- SEO apps — Shopify handles most of the basics
- Currency converters — Shopify Markets does this natively
Audit quarterly
Every 90 days, review your app bill and uninstall anything you haven't opened. Your storefront speed and P&L will thank you.