If your store isn't designed mobile-first, you're leaving 20-30% of revenue on the table. Here's the mobile playbook the best Shopify stores use.
Above the fold
- Product image, headline, price, and ATC all visible without scrolling
- No hero sliders — one clear message
- Sticky header with logo, search, cart
PDP mobile essentials
- Swipeable image gallery with dot indicators
- Variant picker with images, not tiny dropdowns
- Sticky ATC bar that appears after scroll
- Accordion sections for details, shipping, returns
- Reviews section reachable with one tap from the top
Cart and checkout
Use a drawer cart, not a full-page redirect. Add express payments as the primary CTA. Reduce form fields to the absolute minimum.