The difference between a smooth launch and a chaotic one is a checklist. Print this, tick every box, then press publish.
Payments and orders
- Shopify Payments enabled with payout account verified
- PayPal, Shop Pay, Apple Pay, Google Pay enabled
- Test order placed and refunded end-to-end
- Tax settings configured for your ship-to regions
- Shipping zones and rates set for every destination
Legal and policies
- Refund, privacy, terms, and shipping policies live in the footer
- Cookie consent banner where required
- Business address on the contact page
SEO and analytics
- Google Search Console verified and sitemap submitted
- GA4 or Shopify Analytics tracking confirmed
- Meta pixel and TikTok pixel firing correctly
- Product schema present on PDPs
Content and design
- Homepage, all collections, and PDPs proofread
- Real product photos on every product
- Reviews imported or seeded from launch customers
- Mobile experience tested on iOS and Android
- 404 page and search results page styled
Day-one marketing
- Launch email drafted and scheduled
- First 3 TikTok/Instagram creatives ready
- Welcome flow live in Klaviyo
- Abandoned cart flow live