Ads get the traffic. Email keeps the revenue. These seven automated flows should be live before you spend another euro on paid acquisition.
The flows
- Welcome series — 3 emails introducing the brand and offering a first-purchase incentive
- Abandoned cart — 3 emails at 1h, 24h, 72h
- Browse abandonment — for high-intent product views
- Post-purchase — thank-you + product-care tips + review request
- Winback — for customers who haven't bought in 90+ days
- Replenishment — for consumables, timed to the average usage cycle
- VIP — early access and exclusive offers for repeat buyers
Tools that work
Klaviyo is the default for Shopify. Omnisend and Sendlane are strong lower-cost alternatives. Whichever you pick, get the flows live in week one — copy can be improved later.