ConversionMay 12, 20266 min read

10 Shopify checkout tips that lift conversion

Small changes at checkout — express payments, guest checkout, trust signals — that reliably lift conversion rates by 10-20%.

Checkout is where the money is made or lost. These are the ten highest-ROI checkout tweaks we've seen across hundreds of Shopify stores.

The list

Enable Shop Pay, Apple Pay, Google Pay — express checkout lifts conversion 15%+
Allow guest checkout, don't force account creation
Show shipping cost before the payment step, not after
Display trust badges near the CTA (SSL, guarantee, returns)
Add a free-shipping progress bar in the cart
Reduce form fields to the minimum required
Preview order summary above the fold on mobile
Show estimated delivery date, not just shipping method
Localise currency automatically by IP
Send an abandoned-checkout email within 30 minutes

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