Every founder eventually asks: Shopify or WooCommerce? Both can build million-euro stores. The right pick depends on how much control you want, how technical you are, and what stage you're at.
Shopify wins on
- Speed to launch — you can be live today
- Payments, tax, and fraud handled for you
- Uptime, security, and PCI compliance out of the box
- App ecosystem for reviews, subscriptions, upsells
WooCommerce wins on
- Full ownership of code and data
- No transaction fees beyond your gateway
- Deep customization if you have a dev team
- Better fit if you already run WordPress content
Our recommendation
For 90% of new stores, Shopify is the right pick. You'll iterate faster, focus on marketing and product, and avoid the ongoing maintenance tax of self-hosting. Switch only when you have concrete cost or control needs you can articulate.