We analysed 200+ Shopify stores doing >€50k/month and pulled out the patterns that show up everywhere. Use this as a checklist for your own store.
Homepage
- One hero, one CTA — no sliders
- Social proof within the first scroll (logos, press, review count)
- Best-sellers grid, not 'all products'
- Email/SMS capture with a real incentive (10% off, early access)
Product page (PDP)
- 5+ product images including lifestyle and detail shots
- Variant picker with images, not dropdowns
- Quantity breaks block
- Trust badges: shipping time, returns, payment methods
- Review section with photos, sortable
- FAQ accordion specific to the product
- Sticky ATC bar on mobile
Cart and checkout
- Free shipping progress bar
- Upsell / cross-sell in the cart drawer
- Express checkout (Shop Pay, Apple Pay, Google Pay)
- Guest checkout enabled
Performance
- LCP under 2.5s on mobile
- Lazy-load below-the-fold images
- No more than 2 third-party scripts above the fold
Clepie ships every theme with these patterns built in — you can ask the AI to add or tune any of them with a single prompt.